Campaigns
Swiggy SNACC’s “Drooling Billboard” takes over Nexus Koramangala
Accompanied by the slogan “DROOL YOUR SNACC,” the creative directly communicates the irresistible appeal of SNACC’s offerings, aiming to trigger hunger and a desire for quick bites among mall-goers.
Video credit- moms outdoor
Swiggy’s quick-commerce arm, SNACC, has rolled out an attention-grabbing outdoor (OOH) campaign at Nexus Mall, Koramangala, featuring a massive “drooling billboard.” The installation showcases a large, happy emoji from which a continuous stream of “drool” appears to flow downwards, seemingly into the mall’s entrance. Accompanied by the slogan “DROOL YOUR SNACC,” the creative directly communicates the irresistible appeal of SNACC’s offerings, aiming to trigger hunger and a desire for quick bites among mall-goers.
Strategically placed in a high-footfall area like Nexus Mall, Koramangala, the innovative billboard has quickly become a local talking point. Its unique visual element encourages engagement, with many shoppers observed stopping to capture photos and videos, amplifying the campaign’s reach through social media. This OOH execution effectively leverages a playful and relatable visual metaphor to drive brand recall and subtly encourage app engagement for SNACC in the bustling Bengaluru market.
Kamal
May 30, 2025 at 10:19 AM
Swiggy SNACC’s “Drooling Billboard” at Nexus Koramangala is a brilliant example of innovative OOH advertising. The playful design and strategic placement effectively capture attention and drive engagement. Kudos to the team for creating such a memorable campaign!