Campaigns
Swift goes to town with ‘Be Limitless’ proposition
Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas
As Maruti Suzuki launched its new Swift at Auto Expo 2018, simultaneously the brand also kicked off an OOH campaign to promote the compact car nationally. Executed by Posterscope India, the OOH campaign deployed on large-size formats is fashionably communicating the ‘Be Limitless’ mantra. This time, the brand has decided to let the car speaks for itself as its mainline commercial as well as OOH only showcases the car to woo consumers.
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CampaignsIKEA puts the mess behind its tidy billboards
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CampaignsSpotify turns fan-made playlists into hyperlocal OOH
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CampaignsNew Balance & Flipkart Unique give AC Runner an arrival worth stopping for
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Industry NewsIndia’s OOH market is evolving into a more technology-driven ecosystem: PwC report