Campaigns
‘State’ of art innovation
The idea behind the art installation was to showcase Gujarat as a state that has evolved as a prospering and industrial one.
To showcase Gujarat’s progress as a state, Tata Housing and Arvind Real Estate with the help of DDB MudraMax designed an OOH innovation at Kankaria Lake, Ahmedabad. The 12 feet Gandhian Chakhra was installed with the backdrop of Gujarat’s progressive skyline exclusively sculpted from scrap materials from various industries in and around Ahmedabad.

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CampaignsFlipkart Minutes taps into a childhood limerick to sell instant milk
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CampaignsNintendo and Illumination bring Princess Peach’s stained-glass mural to Manhattan
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Company NewsOcean Outdoor invites agencies to race across UK
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Brand Insights‘OOH is how we show up in someone’s city, their neighbourhood, their daily commute’