Stanley launches OOH innovations across India

MOMS, an outdoor specialist unit of Madison World, rolled out a high-impact OOH campaign for Stanley, a heritage brand trusted for over a century for its durable, sustainable drinkware and gear that fits every adventure. 

MOMS executed a striking outdoor innovation for Stanley, bringing to life the brand’s “Seriously Strong Screwdrivers” campaign through a bold installation featuring a giant screwdriver breaking through a billboard, a powerful visual metaphor for the tool’s unmatched strength and durability. Deployed across Delhi, Gurgaon, Noida, Pune, Bengaluru and Chennai, the campaign secured premium visibility in high-footfall markets, busy traffic junctions and key industrial corridors. By placing the brand in the everyday environment of professionals, the agency not only captured instant attention but also reinforced Stanley’s positioning as the trusted choice for those who value strength, precision and performance in every task, staying true to its message, “Kaam Chalao Nahi, Daudao.” 

“This campaign is a testament to how impactful storytelling and smart media strategy can amplify a brand’s core proposition,” said Deepa Gupta, Vice President – West & South, MOMS Outdoor. “By translating Stanley’s promise of strength and durability into a larger-than-life visual narrative, we not only captured attention but created a deeper, more meaningful connection with the brand’s core audience.”