Campaigns
Spider-Man takes over Delhi and Mumbai with immersive transit OOH campaign
The campaign is executed by CASHurDRIVE Marketing Ltd., with Sakshi Advertising as the production partner
Ahead of the theatrical release of Spider-Man: Brand New Day, Sony Pictures rolled out an attention-grabbing transit Out-of-Home (OOH) campaign across Delhi and Mumbai, transforming city roads into moving stages for the iconic superhero.
Executed by CASHurDRIVE Marketing Ltd., with Sakshi Advertising as the production partner, the campaign featured fully wrapped cabs topped with a life-size three-dimensional Spider-Man installation, creating the illusion of the web-slinger perched atop moving vehicles.
The activation combined vibrant vehicle wraps showcasing key visuals from the film with a custom-built rooftop installation, delivering a striking visual experience that stood out amid everyday traffic. As the cabs travelled across prominent routes in Delhi and Mumbai, they generated high visibility while bringing the film closer to audiences in an immersive and memorable way.