OOH campaign of Ganesh Grains’ ‘Khao Fresh, Jiyo Fresh’ on anvil

Platinum Media, the agency on record for eastern region’s leading processed food grains brand Ganesh Grains, having rolled out the brand’s TV campaign ‘Khao Fresh, Jiyo Fresh’ to promote its whole wheat ‘chakki atta’ offering, will soon be releasing the campaign on other mediums like OOH, cinema, digital, radio and print in the eastern region and in multiple languages. Conceptualised by Kolkata-based independent agency SoS Ideas, the TVC was directed by the veteran filmmaker duo Namita Roy Ghose and Subir Chatterjee.

Commenting on the campaign objective, Manish Mimani, Managing Director, Ganesh Grains says, “Ganesh Whole Wheat Chakki Atta is one of our most loved products and has been continuously growing over the last few years. The essence of our product, which is its freshness, has beautifully been captured in the TVC. We believe that the film will resonate with the young and older generation alike and the audience will find the message of starting fresh, inspiring.”