Campaigns
Nirav Modi Jewels entices its TG through outdoor
Premium jewellery brand Nirav Modi used premium quality outdoor in Delhi and Mumbai to create brand awareness and recall.
To target the premium target group via outdoor, high-end jewel brand Nirav Modi used traditional billboards at premium vantage points of Delhi and Mumbai. Executed by Madison Outdoor Media Solutions (MOMS), the objective was to create awareness for the brand’s collection of jewellery and to create awareness through outdoor. The strategy was to mark the brand’s presence with key marquee sites in metros to reach niche audience.
To translate the elegance and excellence of the brand, the creative has been kept minimal and posh with use of premium variety of star flex materials to enhance the creative. “The campaign was a big hit in both the cities with high brand recall values, a source from MOMS said.