New India Assurance boards DMRC Line II

As part of their multi-format, multi-city campaign on a wide range of financial services offerings, New India Assurance has opted for Metro train wrap on DMRC’s Line II covering the stretch between Samaypur Badli and HUDA City Centre. Without involving any agency, the campaign has been rolled out by the brand itself and has been executed by eg. communications.

Rajeev Gupta, Chief Manager, New India Assurance, explained, “We already have proved our robust reliance on outdoor media in multiple cities, especially metros. Apart from static outdoor and traditional media like BQS and hoardings, we have recently done train wraps of long distance trains starting from Bihar and covering many other states. We are also regular advertisers on Mumbai’s local trains and buses in Delhi and Mumbai and trams in Kolkata. We have strengthened our brand positioning at airports by being perpetually present at security held areas of leading Indian airports. Going further, we have recently started branding headrests of Spicejet flights on many sectors.”

Through the DMRC train wrap, New India assurance is promoting its products like Grih Suvidha (house loan product), top-up Medi-claim and Floater Medi-claim and loan products for 2 wheelers. “We have some 260 products in our folio, which means it’s nearly impossible for us to showcase the whole range in a single format. On Metro wraps, banking on the varied TG, we have tried to offer some of our best products. Along with that, we have used this medium to reach out to the masses to promote our online payment modes,” Gupta added. The campaign will run for 6 months.