Campaigns
Mondelez tempts Dubai with new biscuit range
In partnership with Encyclomedia Global, the brand has used the OOH media innovatively to promote its new TUC biscuits range in the market.
Mondelez International and Encyclomedia Global have come up with an outdoor campaign in Dubai to promote their new TUC biscuits. The campaign is up at various locations in Dubai for 45 days, having started on September 1, 2013.
The brand and the agency have used different formats like Giganto, Super Structure and Uni-pole to attract the eyeballs of the TG. The main objective of the campaign was to introduce the new range of TUC Red Pepper, TUC Original & TUC Cheese.
The creative agency Encyclomedia designed a 3D campaign for the brand, with an effective and simple message that tempts the onlookers to experience the new flavors. The innovation in the campaign includes the cutting edges of the billboards which are in the shape of biscuits, meant to garner more eye balls .
AUGUST 2025
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
PlayStation unleashes fury with literally slashed OOH campaign
If content is king, technology is the kingmaker: Ashish Limaye on how tech is reshaping the OOH experience
KFC takes festive OOH campaign to the skies with ‘Feastival’
IKEA’s ‘Halloween Essentials’ OOH campaign
GymNation drops the most heaviest billboard in Dubai
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Continental Malgudi celebrates the soul of Karnataka with OOH tribute this Rajyotsava
The campaign is executed by Platinum Outdoor
Fans direct their own Ads via Brewlander OOH campaign
Challenging big-budget beer advertising, Brewlander's OOH takeover features AI prompts printed directly on the ads, asking fans to direct their...
McDonald’s unleashes “McScream” OOH installation in NYC for Halloween
The installation features a gigantic, melting cheeseburger where the bright yellow cheese has dripped down and formed the unmistakable shape...
Heineken swaps AI companionship for real beer in cheeky OOH campaign
Part of the brand’s ongoing “#SocialOffSocials” initiative, the campaign aims to inspire genuine human interaction in an increasingly digital world.
Shaadi.com stirs up Lucknow with a giant kadhai installation
The campaign is executed by MOMS Outdoor
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform DOOH platform powers successful AMC and Vodafone campaigns
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
12 new Earth Series LED Screens illuminates Mumbai
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
‘The future isn’t just about bigger screens, it’s about intelligent screens’
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...
-
Creative Concepts
McDonald’s unleashes “McScream” OOH installation in NYC for Halloween
-
Campaigns
Continental Malgudi celebrates the soul of Karnataka with OOH tribute this Rajyotsava
-
Campaigns
Fans direct their own Ads via Brewlander OOH campaign
-
Insights“Automation helps you focus on selling, not just executing” – Remi Roques on the OOH industry’s next leap