Mana Projects brings ‘The Right Life’ to Bengaluru’s streets

Bengaluru’s skyline has become the canvas for Mana Projects’ latest Out-of-Home campaign as the real estate developer rolls out a high-visibility branding initiative for its premium residential developments, Mana Skanda and the company’s overarching brand identity, ‘The Right Life’. 

Featuring brand ambassador Ranbir Kapoor, the campaign has been deployed across some of Bengaluru’s most prominent outdoor media assets, leveraging large-format billboards and skywalk branding to maximise visibility among urban commuters. 

The campaign introduces Mana Skanda – Forest Province, highlighting the proposition “Live where the forest stays with you.” Set against lush green visuals, the creative positions the project as a nature-inspired township while reinforcing its location on Whitefield–Sarjapur Road. Ranbir Kapoor’s presence lends familiarity and aspirational appeal, strengthening the project’s premium credentials. 

Complementing the project-led communication is a separate corporate branding campaign that reinforces Mana Projects’ legacy in the Bengaluru real estate market. Carrying the message “Live Brilliantly,” the creative highlights the developer’s milestones, including 26 years of excellence, over 38 million sq. ft. of development, more than 30 completed projects, and over 15,000 happy families, positioning the brand as an established player in the city’s residential landscape. 

Strategically placed on landmark billboards and pedestrian skywalks, the campaign ensures repeated exposure across high-traffic corridors, engaging both motorists and pedestrians throughout the day. The combination of large-format visuals, clean messaging and premium asset selection enables Mana Projects to maintain a strong presence within Bengaluru’s competitive real estate advertising environment.