Campaigns
Kotak Mahindra Bank launches OOH campaign for its Kotak811’s Infinity Metal Debit Card
The campaign is executed by Platinum Outdoor
Platinum Outdoor, an outdoor specialised unit of Madison World, has executed a high-impact OOH campaign for Kotak811’s Infinity Metal Debit Card, delivering extensive visibility across key markets in India.
The campaign was deployed across 11 markets, leveraging a strategic mix of traditional outdoor formats, transit media, and high-frequency media placements. In total, the campaign spanned 850+ media units with a cumulative coverage of 1.35 lakh sq. ft., ensuring sustained presence and high-frequency exposure for the brand. Designed to strengthen awareness and reinforce the premium positioning of the Kotak811’s Infinity Metal Debit Card, the campaign focused on high-traffic corridors, arterial roads and prominent transit locations to maximise reach among urban, affluent audiences. The multi-format OOH strategy enabled consistent brand visibility across consumer touchpoints during daily commutes.