Campaigns
Idea ups its visibility quotient at Kumbh Mela
Along with providing immaculate network in the fair ground, Idea cellular focuses on its out-of-home branding at this year’s Kumbh Mela.
Idea Cellular, which is a leading telecom player in Madhya Pradesh and Chhattisgarh region, has come up with innovative ideas to engage with consumers while providing a major problem faced during Kumbh Mela i.e. people going missing. Idea is providing customised water-proof tags for visitors with their names and numbers written on them. These tags will prove to be very helpful in providing easier identification for the attending children who could possibly get separated from their families in the large crowds of the fair. This unique service is beneficial to the attendees since they do not carry their mobile phones on their way to and from the holy dip; the information on these tags will come in handy in case of any untoward incidences. These tags have been distributed to the attendees in large quantities with the state police joining the effort.
Ensuring safety, Idea has tied-up with State and District authorities and helping Ujjain Police by putting up traffic barricades on all major roads leading to Ujjain. These barricades have also been put on the ghats of river Kshipra to manage the movement of vehicles and people. Idea has also made recharge coupons available at most retail counters, even extending its reach to many non-telecom outlets; and has also made necessary arrangements to provide congestion-free network to local as well as in-roamers. To provide services to pilgrims in the Mela Kshetra, Idea has installed 6 stalls in the vicinity, across major sectors.