Campaigns
Fortune Soya Health brings ‘Baarish Ke Saath Pakodon Ka Swaad’ to the streets
The OOH innovations are conceptualised and executed across Delhi, Lucknow and Patna by Coral Media
The first spell of rain in India often brings with it a familiar craving — a cup of garma-garam chai and a plate of hot, crispy pakodas. Tapping into this quintessential monsoon association, Fortune Soya Health Refined Soyabean Oil has taken its “Baarish Ke Saath Pakodon Ka Swaad” proposition outdoors, bringing the sight and spirit of the season to high-visibility locations across Delhi, Lucknow and Patna.
Conceptualised and executed by Coral Media, the campaign transforms conventional outdoor advertising into a larger-than-life visual reminder of the monsoon snacking ritual. At the centre of the executions is a giant Fortune Soya Health oil pack accompanied by an oversized bowl of pakodas, creating a visual that immediately connects the product with the occasion.
The campaign uses elevated and prominent outdoor structures along busy roads, ensuring the larger-than-life installation stands out against the surrounding cityscape. The oversized food imagery gives the communication a strong appetite appeal, while the Fortune branding and the line “Baarish Ke Saath Pakodon Ka Swaad” bring the product directly into the monsoon moment.