Campus leaves attractive footprints on Delhi Metro Line 1

The first to wrap the Delhi Metro rakes on Line 1 of the network, footwear brand Campus shoes leaves a striking footprint on the train. This is the shoe brand’s first attempt on an unconventional outdoor format. The DMRC train runs between Dilshad Garden and Rithala.

Executing the campaign, Saurabh Jain, Director, Acme Advertising Company, Delhi, explained, “Campus wanted to launch their new collection, especially targeting the young college goers. The reason behind choosing this particular line was to target the youngsters who move in big numbers on this route. The campaign served as a good brand building exercise for Campus Shoes.”

The campaign has been executed for a one-month period which may get extended. Praveen Gupta, Managing Director of eg. communications which holds the ad rights on this stretch, said, “We had recently bagged the permission to start branding through train wrapping on this line of DMRC. As youngsters and traders are regular commuters on this line, we are expecting a good response from this campaign as the brand is targeting a similar TG.”