Britannia and Zepto stretch Cheese Day celebrations into OOH

To mark World Cheese Day, Britannia and Zepto teamed up for a playful outdoor campaign in Gurugram that turned one of cheese’s most recognisable qualities into a larger-than-life visual experience. 

Installed at Bristol Chowk, Gurugram, the billboard features a grilled cheese sandwich being pulled apart, with an exaggerated stretch of melted cheese extending across the creative. The execution uses the visual drama of stretchy cheese to connect Britannia’s cheese range with Zepto’s promise of quick delivery. 

The campaign is anchored around the copy, “say cheeseeeee” on one side and “more pleaseee” on the other, creating a seamless narrative between product craving and instant fulfilment. Britannia’s cheese portfolio is showcased alongside Zepto’s branding, positioning the quick-commerce platform as the go-to destination for consumers looking to satisfy their cheese cravings within minutes. 

By transforming a familiar food moment into a large-format outdoor execution, the campaign leverages appetite appeal and visual exaggeration to capture attention in a high-traffic environment. The extended cheese pull acts as the central creative device, naturally drawing the eye across the billboard while reinforcing the product’s creamy, indulgent texture.