BGauss hits the streets on BEST bus

BGauss Electric Scooters has unveiled the second leg of its campaign with exterior branding of BEST buses in Mumbai, having ran a successful campaign on Mumbai suburban trains. The campaign was conceptualised and executed by Admatazz.

About the campaign, Priyanka Kabra, Brand Director, BGauss Electric Scooters, says: “At BGauss, we are committed to pushing the boundaries of marketing. The positive response to our local train campaign has fueled our determination, inspiring us to expand our reach to the Mumbai local buses and magnifying our connection with the city’s heartbeat.”

“Crafting this campaign was not just strategic, but a whole lot of fun. The power of hyperlocal marketing is profound, and while Mumbai has proven to be a phenomenal playground for us, we are eager to infuse that same energy into diverse markets” commented Yash Chandiramani, Founder & Chief Strategist, Admatazz.

The activity will be on till the end of the year.