The RTI reportedly did not elicit a direct response but a few of the media have been dismantled on the Pallavaram-Thoraipakkam link road in Chennai
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
The authority is generating close to Rs 8 crore tax revenues from OOH per annum
The OOH firm has already completed 10 utilities which now feature both commercial advertising and public service messages
The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data,...
The firm will be putting up different media formats like unipoles, hoardings, gantries and cantilevers suitable for national and local advertisers.
The OOH firm expects a good response from both local and national advertisers in keeping with the increasing presence of notable brands in the smaller markets
Kinetic India, planned and executed the campaign that has been deployed on some 135 media units covering diverse formats
The media included in the tender covers key locations in the East Delhi Zone such as Mayur Vihar, Vivek Vihar, Akshardham, Anand Vihar
