US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
Sandipan's role will see him bolstering the group's presence in South Asian markets apart from India like Pakistan and Bangladesh
As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak...
Metro rail networks make a neat cut for advertising
Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have...
This initiative reaffirms the JCDecaux Group's commitment to active participation in the fight against climate change by adopting eco-responsible practices
The OOH major's brand partnership with OAC stems from a deep conviction in leveraging knowledge for business.
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with...
A large city population, high GDP and personal income levels, high traffic density, northbound retail consumption, and growing industrial and commercial activities are among the chief...
Showcases the brand’s legacy of six decades in the footwear segment
