Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH
Phil Hall, Joint Managing Director – Ocean Outdoor and Aimee McKay, Client Partnerships Director – Clear Channel UK cite the new strengths that DOOH bring to...
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds
The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities
The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data
Advertising clients will be able to track consumer feedback real-time against business KPIs
The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at...
The versatile printer offers quality finishing and creates less waste and faster output
Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices
OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.
