The global OOH specialist strengthens its presence in the European market
The marketing veteran refocuses speciality to experiential marketing industry as brands continue to invest in IRL (in real life) experiences
Madhu, who is also GM - Brand, Media & Digital Social, at Raymond, has over 20 years of experience in branding, marketing, media, digital and communication,...
The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness...
Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a...
The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of...
Kinetic India found unique ways to sensitise cigarette smokers in Delhi, Mumbai & Pune
The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country
The product launch campaign has explored all the major out-of-home advertising options throughout Kolkata.
