OOH part of mouth cancer awareness drive

In Campaigns By M4G Bureau - May 03, 2022

The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness Month activities.

Havas Group acquires a leading experiential agency

In OOH News By M4G Bureau - December 20, 2019

Headquartered in Mumbai, Shobiz is a multi-disciplinary experiential communications agency, offering an integrated service spectrum from concept to commissioning and final reporting

#UndoTheDamage says Vital Strategies this World No Tobacco Day

In Gallery By M4G Bureau - June 01, 2018

Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

Vital Strategies launches interactive campaign this World No Tobacco Day

In Campaigns By M4G Bureau - June 01, 2018

The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

ITC's tobacco control quick fix goes big on OOH

In OOH News By Nabamita Chatterjee - December 30, 2013

The product launch campaign has explored all the major out-of-home advertising options throughout Kolkata.