Picture Story
#UndoTheDamage says Vital Strategies this World No Tobacco Day
Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

Launched by Vital Strategies at the DLF Cyber Hub, Gurgaon on World No Tobacco Day, here’s an innovative anti-smoking digital billboard campaign. The billboard detects a smoker lighting a cigarette/bidi in front of it and responds by triggering a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby
-
OOH Industry
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
-
OOH Industry
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
-
DOOH
Make Outdoor creative again: Tim Bleakley rallies the ad industry
-
Planning & Buying
It’s Spotlight takes over digital screens at CP.67 mall, Mohali