UK’s Global to acquire Exterion Media

In OOH News By M4G Bureau - October 15, 2018

Recently, the UK's largest commercial radio business acquired Primesight and Outdoor Plus. Exterion runs TfL's lucrative underground and rail advertising

UK’s Global acquires Primesight, Outdoor Plus from PE firms

In OOH News By M4G Bureau - September 24, 2018

Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus

‘OOH has a vital role in smart city development’

In Viewpoints By Rajiv Raghunath - September 03, 2018

We need to continue to evolve as a medium, and smart cities provide a great platform for OOH, says Naren Patel, CEO, Primesight, the UK We need to continue to evolve as a medium, and smart cities provide a great platform for OOH, says Naren Patel, CEO, Primesight, the UK

FEPE International announces 2018 Awards winners

In OOH News By M4G Bureau - June 08, 2018

The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo

UK’s Bitposter expands automated platform reach

In Digital OOH By M4G Bureau - March 01, 2018

Over 400,000 print and digital OOH billboards can be bought within Bitposter’s General Marketplace

Primesight BT ad contract in Northern Ireland goes live

In Digital OOH By M4G Bureau - September 22, 2017

The inclusion of Northern Ireland into the rest of the UK BT estate is a first for the contract and further cements Primesight's expansion into new markets and environments

Five Trends for OOH In 2016

In Gallery By - August 31, 2017

Naren Patel, CEO, Primesight speaks about Audience selling, Layering, Automation, Media owner cross-fertilisation & OOH as a next growth medium

Expand, measure, plan & localise OOH: Rajesh VL

In OOH News By Nabamita Chatterjee - August 01, 2017

G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics

“Amalgamation of digital and traditional OOH is the future”

In OOH News By Nabamita Chatterjee - July 29, 2017

Naren Patel, CEO, Primesight, UK throws light on ‘How digital technologies, automation are driving OOH growth’ at OAC, 2017

UK's Primesight launches ad sales navigational tool PILOT

In Digital OOH By M4G Bureau - June 30, 2017

PILOT will give brands the ability to buy any"Share of Time (SOT)” in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.