Times OOH COO Rohit Chopra to chair tech session in Gujarat Talks OOH conference coming up in Ahmedabad on April 23

In OOH News By M4G Bureau - April 20, 2024

The session will cover various aspects of DOOH displays solutions, such as, their suitability to Indian market conditions, right pricing, tech support, etc.

Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar

In OOH News By Rajiv Raghunath - March 15, 2024

Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets

‘DOOH is fantastic, but pricing is a crucial factor’

In Viewpoints By M4G Bureau - June 24, 2023

Rajesh Chheda, Founder and MD, Just In Time shares his perspective on using OOH for business growth, retail design and more in an interview with Media4Growth

OOH marketplace platform DOmedia to share real-time inventory data API with media operators

In Digital OOH By M4G Bureau - May 16, 2022

The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com

‘Standardisation of formats, right pricing of media, upskilling of workforce, first party data application key to pDOOH growth in India’

In Digital OOH By M4G Bureau - March 17, 2022

Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth the key factors that will determine the success of programmatic DOOH in India markets.

‘Pricing , measurement, maintenance & technology key to higher spends on OOH’

In Viewpoints By N Jayalakshmi - October 07, 2021

In an exclusive interaction with Media4Growth, Vaishali Sharma, Marketing Head - SONY SAB, talks about the brand’s approach to the Out-Of-Home medium as a marketing tool and the challenges therein.

‘Indicative OOH media pricing will buoy advertiser confidence in the medium’

In OOH News By N Jayalakshmi - August 25, 2021

Shailender Luthra, Director, Brite Neon Lights & Member, IOAA spells out the apex OOH body’s initiative to encourage media owning firms to come out with indicative pricing of their media assets that will be of the essence to advertisers & buyers

‘Measurement & rate card are two engines for industry growth’

In Viewpoints By N Jayalakshmi - August 23, 2021

Well-regulated pricing with a rate card system is one of the factors can drive advertiser trust in a medium. But in the OOH space, rate card is still a challenge. Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA shares his views on why a rate card system is important for the OOH industry and how it can be made a reality.

‘CPM model of pricing is here to stay’

In Digital OOH By Pray Jani - July 01, 2021

Srikanth Ramachandran, Founder and Group CEO - Moving Walls Holding, moderated the session, ‘The Business Model Powering The Next Billion Outernet Digital Screens’ with Paul Leo Versley, Co-Founder, Lantern Media, and Vivek Kumar Director, Strategic Marketing - Cheers & FairPrice Xpress at the Quividi India Conference held on June 29. The session discussed sectors that would accelerate DOOH growth in India.

EDMC signs MOU with SDMC to replicate OOH policy

In OOH News By Bhawana Anand - August 30, 2018

EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing