“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of...
Specialist agency heads take stock of how pDOOH is shaping up in India
The OOH business group has steadfastly extended its support for all key industry-wide initiatives
The OOH firm is a strong exponent of the imperative of industry-wide collaborations
Integration of mediation layers simplifies OOH media buys across both SSPs, unlocks access to additional demand
Doubling OOH business will be the overarching theme of the 2-day OOH flagship event
The multi-channel digital advertising platform integrates with Broadsign OOH SSP, broadening media buyer access to premium global programmatic OOH advertising inventory.
A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.
The two-week OOH campaign ran on 2,000 Clear Channel France displays in shopping centres via Broadsign OOH SSP
The current appointment is part of the company's Southeast Asia expansion plan
