BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.
India’s first ever interactive billboard’s raga made its way into the The Guinness Book of World Records
‘Media owners & agencies should look to work in unison’
OMA CEO Elizabeth McIntyre says, “Our channel is reaping the benefits of being the only remaining broadcast media as audiences continue to fragment.â€
In his new role Joel will be responsible for developing 75Media's proposition and delivering on the business' vision of being the number one billboard network for...
The media owning firm has acquired ad rights for a period of seven years.
Installed on a large 100x50 ft billboard, the campaign has garnered 1.5 million impressions so far.
‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’
The campaign also includes the search for five Mini Mascots to join the team.
Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and...
