“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,” says Siddharth Anand Jha, Senior General Manager –...
“OAA has provided credit to the Out-of-Home domain and helped it get its due as an organised industry,†says Siddharth Anand Jha, Senior General Manager –...
Rohit Chopra, COO, Times OOH maintains that there has been a surge in business from key national agencies as well as regional ones
The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city's municipal body to end serious deviations in the outdoor advertising contract awarded to...
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm...
DOOH revenue accounts for 74.1% of total net media revenue year-to-date
The objective is to establish greater transparency and accountability in the poll campaigning
Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva
Plain red and yellow billboards were installed with smell of fries emitting from them
Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva
