Bright Outdoor Media executed the 12-day campaign across Mumbai using large formats in the main
The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common...
G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers...
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands...
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’...
The day II of OAC 2017 began with a highly interactive session by Noomi Mehta, President, IOAA in an Open House discussing the achievements of IOAA.
The Quintessential OOH Quiz, got participation of all registered delegates at OAC 2017.
Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’ at OAC, 2017