Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations

In OOH News By N Jayalakshmi - August 22, 2022

From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.

PPDS appoints Christian Krela to drive growth in DACH AV market

In OOH News By M4G Bureau - January 25, 2021

Krela comes with more than 20 years of industry experience, including high profile roles at Kramer, ClearOne, Milestone AV Technologies and more

MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East

In OOH News By Bhawana Anand - January 18, 2021

Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

OOH those exits & entries of 2020

In OOH News By Bhawana Anand - December 30, 2020

Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element

Nabendu Bhattacharyya moves on from Milestone Brandcom

In OOH News By M4G Bureau - December 04, 2020

Nabendu will leave the business on December 31, ending his more than 6-year-long-stint with the network, to explore and pursue his personal interests

‘Craft OOH-centric creatives’

In Viewpoints By Bhawana Anand - November 26, 2020

Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom sees the demand for OOH innovations growing with the advent of new technologies and wider use of DOOH

‘Invest quality time for a better future’

In OOH News By Bhawana Anand - May 08, 2020

Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom talks about the current business challenges, and the pathway to build a new world of outdoor advertising in India post-COVID

“We are preparing our businesses for 2021”

In OOH News By Bhawana Anand - May 07, 2020

Anand Bhadkamkar, CEO, Dentsu Aegis Network India delves into the strategy to reinforce Milestone Brandcom

DAN plans to future proof Milestone Brandcom with new abilities

In OOH News By M4G Bureau - May 04, 2020

The idea is to re-invent the work style and bring in more resilience to embrace the disruption in the market in a post COVID scenario

Honda Cars empanels 3 OOH firms

In OOH News By Bhawana Anand - March 19, 2020

These agencies will handle the nationwide outdoor media planning & buying for the automobile brand