Unlike static pictures on the billboard, MOMS has used giant versions of moving deodorant bottles as arms of a clock to depict the freshness it promises...
The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.
The new law has taken most parts of Lucknow under the premium category, where media owners are liable to pay similar tax for any other part...
The strategic choice of engaging with the'Delhi metro' platform is to"remind & display entire range of Renault India cars available to the target audience who's on...
The brand campaign aims to encourage commuters to protect their homes from'Damp Walls, Damp Ceilings, No Rising Dampness, No Cracks and No Leakage'.
The blend of analytical customer understanding and integrated media solutions with both outdoor and digital focus gives Havas Media the edge to help scale the FoodCloud.in's...
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
The frequency of the highly visible Parachute campaign was built through branding bus shelters and metros stations also.
Speaking on the theme"OOH industry status & growth prospects - A statistical overview on the opening day of the Outdoor Advertising Convention that was held in...
Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and...
