Vutek's 7 PicoLitre 1000DPI - UV roll to roll machine can print up to 250 sq. m. per hour on continuous rolls, with multi-roll capability up...
The latest series provides high energy efficiency OOH lighting and extra-long produt lifespan
The campaign, planned and executed by MOMS Outdoor Media Services, was aimed at the male audience in the 25-40 age group from SEC A & B...
LED mounted vans drive brand promitions
The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals...
The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.
The brand is one of leaders in air purification for residential as well as commercial applications, across multiple global markets.
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA)...
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
