The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
Amplifi, the media investment arm of Dentsu Aegis Network, aims to deliver a demonstrable uplift in media performance on a global basis.
The Chief Growth Officer has been appointed to oversee the Group’s growth agenda with special focus on Technology, Data and Analytics.
The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.
The agency will be headquartered in Gurgaon
Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning...
PILOT will give brands the ability to buy any"Share of Time (SOT) in a guaranteed market and deliver that level of display locked by location and...
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Havas Media Group has bagged the integrated media mandate for online food ordering app Swiggy. The account will be handled by agency's Bangalore office and will...
Laqshya Solutions created and rolled out the brand's OOH campaign
