The integrated media mandate includes OOH medium
The campaign has been executed by Avenir Brand Connect.
Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel,...
Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH...
Bright Outdoor Media executed the campaign and innovation
Diesel has reached out to highly-educated, fashion conscious youth in the 16-35 age group by executing the campaign on JCDecaux's CityLights media
Havas Media Group's OOH and activation brand Havas Media Active has executed the social campaign
Relevance, localisation and topicality of the medium are central to the campaign
Posterscope executed the impactful 1-month campaign in 100+ markets using nearly 2,000 media units
More than 60,000+ sq. feet of OOH space has been used to create buzz and generate interest
