Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
How the cookie pops out!
The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
Bates CHI & Partners innovates with LED to capture the internet users.
Vodafone's Hero Recharge Innovation
Bollywood hits seem to be the most happening ones on OOH these days. The latest to be spreading buzz on hoardings is the masala action movie'R..Rajkumar'
Bates CHI & Partners develops a cutting-edge hoarding across Bihar & Jharkhand for Vodafone.
The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.
Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and...
