Brands get creative with their installations to engage audiences at Ganesh Utsav hubs
Promoting new smart homes- ‘Villaments’, the brand strategically captures available media formats closer to the location of the property
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi
‘Urbanization is a huge benefit for the OOH industry’
‘10K-cr valuation for OOH industry is close reality’: Alok Jalan
'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani
DigiAlly’s LED screens at the Mumbai outlets of Nature’s Basket draw interest of brands like VLCC to run campaigns
The OOH campaign promotes the brand’s search engine efficiency that helps users locate their nearest store for a range of products and services
Indian OOH industry must take lead in Programmatic, urges Mathew Dearden
