New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use
“By providing marketers with the data they need within a convenient, interactive toolkit, AdQuick hopes to make OOH more accessible,” states Matthew O'Connor, CEO, AdQuick
A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic...
New software will power touchless interactive kiosks
Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.
Shapoorji Pallonji Real Estate unfurls a never-seen-before innovative OOH display near the Bandra Kurla Complex (BKC) to promote its prestigious ‘BKC28’ multi-storied residential project.
The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation
Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers...
