The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India
A panel discussion on digital OOH at the FICCI-FRAMES organised in Mumbai brought forth the compelling factors that will drive digital OOH growth in India
Government is planning for over 700 kilometres of Metro network over the next 5 years, with a vision of establishing Metro systems in 50 cities
The business was won in a closely contested pitch, with various leading agencies in the fray
Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact
Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also...
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as...
The Budget has proposed an allocation of record Rs 1.48 trillion for Indian Railways to raise its carrying capacity and improve the train travel experience, and...
The GS3250 LX PRO comes with dual resolution capability of 600 dpi or 1000 dpi for superior graphics. It allows the firm to tap into premium...
The duo had already worked together to handle the entire brand portfolio for the past one year wherein taking this partnership to the next level was...
