Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies...
This branding initiative aims to promote Vodafone's high speed 3G data network, 3G dongle that provides data transfer speed of up to 21.1Mbps, and 3G mobile...
The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes
The entries were graded across four criteria: Concept, Activity, Amplification and Results
Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities
The agency decided to surprise mothers of all their employees across offices through an OOH campaign
JCDecaux executes Sunfeast Farmlite's innovative campaign at Bengaluru airport, wows passengers
To beat the BTL clutter, the BTL firm and brand developed a digitally equipped road show.
The brand in partnership with ICC is organizing live screening of all the matches in nine cities and displays its new Xcent.
