The OOH firm has sole ad rights at 89 railway stations in Bihar and aims to become the largest player in station branding in the eastern...
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
DOOH has the makings to make it big, say industry leaders
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
The company initially introduced the solution in non-metro bus stations but now sees rising demand in metro bus stations as well
Consumer Voice magazine rates Amul above other leading brands
By extending their affiliation with the Sunburn Festival, Woodland created enough buzz once again with a bang. The youth brand has developed an innovative experiential experience...
Headed by Navneeth Mohan, the new wing focuses on creating new, delightful and unforgettable brand and consumer experiences.
Hindustan Times organized a Leadership Summit in the capital recently and the print media brand explored various OOH formats to generate buzz about the event.
A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period...
