Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix
Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients
"Creativity at DOOH is essential to draw brands to invest"
Factors contributing to the ideal deployment of DOOH site
“The power of creative ideas to be given more importance”
The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving...
The DOOH player plans to put up such media at several other consumer destinations
“DOOH in China: Big & mainstream”
‘Mall signages - a perfect growth opportunity for DOOH’
Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited...
