Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa,...
Kick-starting the celebration of FIFA World Cup 2018 in an impactful way, the idea of the innovative billboard was to celebrate and reward the spirit of...
This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement
The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world
The ultra-lightweight LED panels, imported from Korea, are already featuring campaigns of major brands like Coca-Cola, Netflix, among others
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a...
The OOH campaign creatively showcases the use cases to the target audience, promoting deployment of IoT solutions in Indian market
Caterpillar is making huge investments to meet the soaring demand for green printing
In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the...
