The Expo dates have been rescheduled to facilitate the highest level of buyer-seller-visitor participation in what is planned as India’s largest exposition of OOH technologies and...
Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree...
“Our aim with this Series D raise is to accelerate the transition to the primary interface – your hands – because there are no physical controllers,...
XinChao Media will offer brands, agencies and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through the Hivestack SSP
A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic...
New software will power touchless interactive kiosks
Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia...
Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.
Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors
On the occasion of Durga pooja, Dabur Hajmola, in association with Mindwave Media, rolled out a unique campaign in Kolkata through portable vans that helped devotees...
