Jun Sakurai, Head of OOH Business - Dentsu Japan, shares some insights from Dentsu Japan’s experience with data led approach to OOH and how it delivered...
The campaign extended beyond static billboards to DOOH screens, ensuring real-time visibility in high-traffic urban centers.
DDX Asia will be held at Nesco Exhibition Centre on February 20-21, 2025, showcasing state-of-the-art digital solutions that are transforming brand experience in the retail and...
The campaign is executed by Platinum outdoor
Nitesh Thattasery, CEO, Waulite Technologies highlights how AI is transforming DOOH by enabling autonomous campaign management, real-time personalization, and intelligent content creation, making ads smarter, more...
Moving vans were seen carrying ads by ASOS and AJIO with a large QR code, inviting the passersby to scan for an experience
Nirdesh Tyagi, Director, A-Digital Screen India (ADSi) shares his insights on customisation in the LED industry
The panel discussion on ‘How to get brands to show more love for OOH’ on Day 2 of the recently concluded OOH Advertising Convention 2024, had...
The panel discussion on the theme ‘Is DOOH ticking all the boxes for brands’ held on Day 1 of the recently concluded OOH Advertising Convention (OAC)...
The brand has set-up a Beach Café to deliver an elevated experience
