Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built on top of familiar automated trading...
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
Jithu Prasad, Founder and CEO of Advertalyst suggests that AI can help unlock more budgets for OOH, giving advertisers the much-needed confidence with data-backed analysis for...
The DoohClick app allows OOH media and Retail Media owners to track sales, pipeline, and pacing in real time - directly from their phone.
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media, leveraging common capabilities, technology and support functions.
Girish Ahuja brings a wealth of experience, having previously overseen the cult brand 'Milton' along with other notable brands like Treo, Milton ProCook, Spotzero, Euroline, and...
The ROADMAP Reach & Frequency (R/F) model promises precise, methodology-driven insights down to the individual billboard asset, providing users with an efficient and more accurate way...
The exclusive partnership brings data-driven, sustainable advertising to over 20,000 vehicles across major Indian cities, offering brands unmatched reach and visibility
Anirban is a seasoned marketing professional with over 25 years of experience in launching and building major brands in various segments such as FMCG, Telecom, and...
In his current role at Billups, Ranga supports global growth initiatives, including market development and collaborative partnerships, aiming to leverage the company's technology and insights for...
