Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.
LIVE BOARD and News Technology Co. transform Tokyo's taxis into dynamic ad canvases, connecting brands with 7.7 million passengers a month.
Incorporates women's education as one of the key definers of social capital
This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real...
Gateway selects StreetMetrics’ solution to enhance its transit advertising measurement
The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.
Praveen Vadhera, CEO of IOAA, charts the path to a prosperous future for outdoor advertising with adoption of a common currency
Donald has led businesses across several African markets, including Carat Johannesburg, Posterscope SSA and dentsu New Business
Ashish sheds light on the crucial significance of storytelling and collaboration in OOH advertising, providing valuable perspectives for healthcare marketers navigating the ever-changing terrain.
Murugan lays emphasis on the need for robust brand tracking mechanisms
