Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.
This high-impact OOH campaign transforms the station into a visual and interactive spectacle, capturing the game’s vibrant energy and Mumbai’s dynamic spirit.
The campaign is executed in collaboration with Times OOH
Amanda Dorenberg, CEO, ArtsHouse Media Group emphasizes the transformative role of technology in digital out-of-home (DOOH) advertising, highlighting how programmatic DOOH is making the industry more...
Collaboration unlocks new DOOH campaign emissions insights for sustainability-minded media buyers, improves DOOH carbon footprint reporting
The campaign playfully invites consumers to test it themselves—simply taking a sip of tea in front of a mirror, where the image of Good Day seemingly...
This partnership further cements DoohClick’s growth in the South African market, where the platform is already trusted by major OOH operators including Tractor Outdoor, Kena Outdoor,...
In a super competitive business landscape, what will it take for media owners to market their out of home advertising properties as brands in their own...
Each year, Ocean donates 2% of the UK’s reported revenue in screen space to organisations associated with sustainability and the preservation of the planet for current...
Both visually and metaphorically, the campaign demonstrated how the brand adapts to nature, rather than forcing nature to adapt to it.
