The brand has executed two different innovations in Delhi NCR & Mumbai highlighting different features of the new launch
We liked the agency's approach to the category which was almost radical as they highlighted some basic shifts from category communication: Atul Sanghvi, Executive Director, Cera
Barry Cupples, Global CEO, Talon also says that OOH is best placed to usher in AI
Tim Bleakley from Ocean Outdoor was felicitated with the Leadership award for serving the industry, while the Lifetime Achievement Award was given to Rondy Otto of...
Tim Delaney, Chairman & Creative Director at Leagas Delaney speaks about the creative side of the OOH medium
The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens
As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds
The party goes for Container Fleet branding with 1000 containers being branded with the ‘Ab Hoga Nyay’ campaign
The Election Commission leverages transit media such as Delhi Metro and DTC buses to urge citizens to vote
BJP, Congress and AAP are executing widespread campaigns through auto rickshaws in association with Adventure Media
