Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand
“South India Talks OOH provides an appropriate forum for the industry to collaboratively discuss and try to find solutions their issues and challenges,†says Shekhar Narayanaswami,...
Paul Inman, MD, 75Media, says: “As we scale up it makes sense to bring in more specialists to free up other senior staff to do what...
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential
Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."
Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process
The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding
Christian Dior Parfums recently captivated the attention of travellers at Hong Kong International Airport with the stunning debut of ‘The Atelier of Dreams’ as part of...
Khushali wins a cash prize of Rs 20,000 and Pooja Rs 15,000
