WAX agency ideated and executed the campaign for the brand, which saw different ambient innovations executed on roads.
Towering at seven meters in height, these landmarks offer high quality display through nine units of High Definition (HD) 80-inch digital screens.
The location saw cluster advertising and engagement activities for 1 month.
Pinot joins the team with more than a decade of experience in the field of advertising.
Anil Kannambille, Director, Accord Advertising, also sees a promising future in digital OOH
The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.
Milestone Brandcom unveiled the launch of iPhone 6 & 6 Plus through a noteworthy month-long OOH campaign.
The brand organised a high-energy performance by cheerleaders at the Buddh International Circuit in New Delhi, followed by gravity defying stunts by professional drivers on the...
The industry body has also circulated a note on accreditation of advertising agencies
It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...