Plans are afoot to put up boundary walls along a 1,000km track length in the next 5-6 months
The EV units, each having a DOOH screen for advertising, will give EV drivers 7kWh of fast free charging every 24 hours
The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.
Research points to the scope of space advertising using CubeSats
Through this partnership, local and global brands, agencies, and omni-channel DSPs can access the Hivestack SSP to buy 100+ outdoor mega screens in 15+ cities in...
The campaign illustrates the growing participation of regional brands in OOH advertising
The campaign rolls out as winter sets in
Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming...
DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
Ocean is awarded the rights to develop and market 43 digital advertising screens, murals and experiential spaces within the power station.