The DOOH player plans to put up such media at several other consumer destinations
Sam Patel, President, Arrow Digital & Manesh Shetty, Regional Sales Manager, Agfa Graphics Middle East - Agfa Graphics, share their perspectives on green printing for OOH...
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
‘Mall signages - a perfect growth opportunity for DOOH’
Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited...
Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they...
S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
HAPPY Mcgarrybowen to handle the brand’s creative duties
The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.
